Shining Light on 2D Imagers

For decades, enterprises have relied on laser scanners to efficiently capture barcode data. In recent years, however, many organizations have begun to reassess their relationship with traditional laser technology, thanks to a host of new applications that are driving the move to imaging across several markets. Before we delve into the applications and benefits of 2D imaging, it is important to understand the basic capabilities of each technology.

Laser scanners are designed solely for 1D traditional paper barcodes, commonly found on coupons, hang tags and packaging. In comparison, 2D array imagers utilize camera technology to read both 1D and 2D barcodes in print and electronic media, such as digital coupons or loyalty apps. Linear imagers also utilize camera technology, but with a linear row of pixels. This allows them to read from both paper and mobile media but only for 1D barcodes….