Leading Retailer Wins Award With Its Personal Shopping Solution From Zebra Technologies

Coop Estonia realized the need to introduce a Personal Shopping System (PSS) several years ago; Estonia is a very competitive retail market and a developed market for PSS solutions. Drivers included Coop’s desire to be innovative and be able to o er a competitive differentiator to customers; it wanted to personalise and improve its customers’ shopping experience. It also needed to address throughput issues at peak times at stores with a high footfall and reduce dependency on cashiers, as it is difficult to recruit checkout staff , especially in cities…

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