How Grocers are Winning Today’s Shoppers’ Hearts, Minds and Wallets

To meet the heightened demands of today’s savvy, empowered consumers, who have limitless choice and price transparency online, merchants are bridging digital and physical siloes with technology that offers a single, accurate view of their offline and online operations. The idea is to deliver shoppers a seamless, personalized multichannel buying experience that balances the convenience of e-commerce with the experiential benefits of in-store shopping…

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